“My approach is simple: put the mission first. Nowadays authenticity is key and consumers actively seek brands with real values and beliefs. Your brand can tap into this impactful trend, or risk being left behind.”
SIMPLE AND EFFECTIVE 3-STEP METHOD
1. ASSESSMENT & DISCOVERY
Gain a comprehensive understanding of the mission, vision, company values, and current strategic alignment. This step includes key stakeholder interviews, crafting a SWOT analysis and identifying gaps for radical improvements. No nitty gritty optimizations.
2. Develop STRATEGY
Create a strategy that aligns the business, goals and culture with the mission. This step includes strategic planning workshops and developing the strategy itself including ambitious goals. No Marketing Buzzword Bingo, but an actionable strategy.
3. IMPLEMENT & ASSESS
Integrate the mission marketing strategy into the core business strategy, align the internal organisation and ensure continuous monitoring and improvement based on internal and external changes. No time wasted, and no dependencies.